Finding New Ways To Tempt Students
As 17 million college students make their way to campuses across the United States, there is one fear gnawing at the minds of University heads. Nearly a dozen states have made it extremely difficult for card companies to market on public campuses however, there is still the fear that young students will fall prey to their aggressive marketing tactics. Statesmanjournal.com reports:
But these steps belie a stark reality: Credit-card marketers are as aggressive as ever about reaching students. Some solicit students, by phone or e-mail, and flood their mailboxes with credit-card applications. Other marketers set up tables around heavily trafficked campus areas, hawking free sandwiches or pizzas to hungry students to get them to sign up for a credit card.
Read more: College students are a ‘prime target’ for credit-card companies
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