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Visa gets an all-new look
This may sound like old news, coming as it does a few weeks later. But for those who still don’t know, Visa USA recently announced that it's launching a new logo for the first time in 30 years.
You will now get to see this most recognizable of cards in a set of different colors. Instead of the colored bands that have served as the unmistakable identity of the Visa credit card, now you will find the card sporting three colors. Its famous blue, white and gold colors that are there in the Visa brand name will now adorn the card as well.
Don’t go yet. There’s more. The card company has also redesigned its cards. The dove hologram that was on the front will move to the back of the card and will be integrated into the magnetic space. As part of the redesigning, the three-digit security code will no longer be over the signature panel. To make it easier to read, the code will now occupy a separate panel next to the signature panel.
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